vs
The Privacy-First
Google Analytics Alternative
All the insights you need. None of the surveillance. No cookies, no consent banner, no data sent to Mountain View.
Side-by-side comparison
Every feature that matters for a privacy-respecting analytics setup.
| Feature |
Argusmetrics
|
Google Analytics
|
|---|---|---|
| No cookies | ✓ | ✗ |
| GDPR compliant by default | ✓ | ✗ |
| No consent banner required | ✓ | ✗ |
| Lightweight script (<5KB) | ✓ | ✗~45KB+ |
| Simple, intuitive dashboard | ✓ | ~Steep learning curve |
| Free forever tier | ✓ | ✓ |
| EU data storage | ✓ | ✗US servers |
| Data not sold or used for advertising | ✓ | ✗ |
| No data sampling | ✓ | ✗GA4 samples large sites |
| Real-time data | ✓ | ✓ |
| Goals & conversions | ✓ | ✓ |
| E-commerce tracking | ✓ | ✓ |
| AI-powered analytics assistant | ✓ | ✗ |
5 reasons teams switch
From Google Analytics to Argusmetrics
GDPR enforcement is real
Multiple EU Data Protection Authorities have declared Google Analytics illegal without additional consent mechanisms. Austrian, French, Italian, and Swedish DPAs have all issued rulings. Argusmetrics is compliant out of the box — no configuration needed.
Cookie banners hurt conversions
Consent banners interrupt the user experience and an average of 30–40% of visitors reject or dismiss them — giving you a severely skewed dataset. Argusmetrics requires no banner and counts every visit equally.
GA4 is slow and confusing
Google Analytics 4 added complexity without adding clarity. Argusmetrics gives you the answers you actually need — top pages, traffic sources, bounce rates, goals — on a single screen, in under 5 seconds.
Your data is not Google's product
Google Analytics is free because your visitors' data powers Google's ad targeting business. With Argusmetrics, your analytics data is yours. We have no ad network. We have no interest in your visitors beyond providing your dashboard.
< 4KB script improves page speed
The Google tag (gtag.js) loads 75KB+ of JavaScript (up to 175KB with additional scripts). The Argusmetrics tracking script is under 4KB — roughly 20x lighter. That's measurable in your Core Web Vitals and PageSpeed score.
Ready to make the switch?
Migration takes under 5 minutes. Replace one script tag, get a privacy-compliant dashboard immediately.
No credit card required · Free tier available forever
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